Aafje Nijma, Co-owner Bureau Nijman + van Haaster

Trendwatcher, collection strategist, lecturer and public speaker

Aafje’s specialty is consumer products in and around the house. Interior on one side, and flowers, plants and gardens on the other. She provides range advice based on trend analysis and develops new concepts for various national and international design chains. Including major players in the flower and plant sector, such as the most important Dutch green sector organizations. Bureau Nijman + van Haaster develops an annual trend vision in which the zeitgeist and product innovation are combined.